FRIENDS&FAMILY

The back of this tee features Tom Blake’s logo for his hollow construction boards, which were being licensed, manufactured, and marketed as “the kind the lifeguards use,” a testament to the quality and performance necessary to save lives. The front chest hit references the...

The pinnacle of our SEA JEANS assortment and a true workhorse fit. Made with 13 oz. rigid small batch selvedge denim from the legendary Japanese Kaihara Mill and spun on vintage looms, resulting in unique subtle nuances in the weave. ​

Born on the coast of Western Australia, OTIS eyewear is classic, cool, and made sustainably.

It's time we put the Earth first! Spread the word and share the love for the only planet we've got with this adventure-ready camp hat, made with recycled materials like fishing nets.

The artwork and images that enticed visitors to experience the inspiring allure of Waikiki's beaches pre-1935. Pan Am began offering commercial service to Hawaii in April of 1935. Before then, ocean liners could take you there, and this “Hawaii direct from Los Angeles” artwork...

The straight leg is as classic as it gets. Built to last you a lifetime of adventure–on and off the beaten path. Cut straight from hip to hem and made from mid-weight 12.5 oz organic cotton denim with that gets even better with wear.

From sunrise to sunset, this suit is made to keep up with your every adventure. Whether you're diving into the deep end, catching waves, or chasing a rambunctious toddler, this versatile piece has you covered. With unmatched comfort and style, it’s designed to be your...

A simply effortless throw-on-and-go knit tee for those transitional temperatures. Made from a blend of recycled cotton denim scraps that gives this essential its unique texture and unbelievably soft hand-feel.Loose knit tee that elevates your favorite t-shirt and jeans look. Details include roll neck and...

The artwork and images that enticed visitors to experience the inspiring allure of Waikiki's beaches pre-1935. Pan Am began offering commercial service to Hawaii in April of 1935. Before then, ocean liners could take you there, and this “Hawaii direct from Los Angeles” artwork...

The chambray shirt you’ve been searching for. Classic heritage-inspired details throughout with an antique wash and relaxed fit to achieve that incredibly soft, lived-in look and feel that only gets better with wear.The comfiest Italian cotton chambray shirt.Designed with double-needle stitch detail, chest pockets...

This tee features Tom Blake's original design for the Hollow Surfboard from 1926. This innovative blueprint transformed board building from heavy solid wood to lighter weight "performance" that could be created by any experienced craftsman. These plans appeared in the magazine Popular Mechanics so...

The perfect companion for all of life’s adventures. The ability to wear this versatile and expressive bag in multiple ways makes it perfect for travel, concerts, or everyday errands. Keep your hands free and pockets light with a sling that’s big enough for the...

Dedicated to the women with a love for all things water, we've crafted an embroidered corduroy cap designed to follow you on every adventure. Made entirely of the best organic and recycled materials.

Take it easy in our breeziest shirt yet. Made with super soft and breathable Regenerative Organic Certified® cotton that’s so easy you can toss in your bag, throw on and go.Made from double gauze, a breezy fabric built from two thin layers of cotton. A...

Ty Williams is a mixed-media artist and surfer whose work blends the playful and the poetic. His art finds life in a variety of impressive mediums, from simple cheeky sketches to massive wall murals and swimming pools. Now, his signature style meets our best-selling,...

Welcome to the New Life Project, an original assortment of sustainable travel accessories that stand up to the wear and tear of the road. High function. Minimal design. Positive impact.

The Twisted Heart is a symbol of the love we give to ourselves and others. Like each of us, the heart isn’t symmetric or still. This hand-cranked chainstitch Outerknown "Twisted Heart" patch was created specifically for us by Cousin Jeff, aka @Commongenus, and applied...

The same effortlessly cool, casual attitude you love from our long-sleeve Studio Shirt in a warm-weather style. Offered in garment-dyed or printed lawn to take you from the studio to the streets, and everywhere in between.A short sleeves version of a fan favorite –...

Retro scallop hem style for the light-packing surfer who lives in their trunks, seeking good times and, hopefully, a few waves too. Responsibly made with recycled fibers.Our modern take on nostalgic scallop trunks in a performance stretch fabric.Constructed out of 4-way stretch for fluid...

Endlessly versatile backpack from the latest collaboration between Outerknown x The New Life Project, an original assortment of sustainable travel accessories that stand up to the wear and tear of the road.